Why is scalp massage important during a shampoo service?

Scalp massage is a crucial component of the shampoo service because it promotes relaxation and stimulates blood flow to the scalp. This massage technique not only enhances the client's overall experience by providing a sense of comfort and well-being, but also encourages circulation, which can be beneficial for hair growth. Improved blood flow can lead to healthier, stronger hair by delivering essential nutrients to the hair follicles.

Additionally, the soothing effect of a scalp massage can help reduce tension and stress, allowing clients to enjoy a more luxurious salon experience. While lather and cleanliness are important, the primary benefit of the massage focuses on relaxation and stimulating circulation, which contribute significantly to the effectiveness of the overall shampoo service.